CITTRIX ROOFING

Roofing & Solar Reform Alliance (RSRA)

Cittrix Roofing is a proud founding member of the RSRA – a movement built to protect property owners from the scams and shortcuts that have poisoned the roofing and solar industries.

What Is the RSRA?

The RSRA is an independent watchdog funded by member dues, not corporate sponsors or manufacturers. Before admission, contractors undergo license and insurance verification, background screening of ownership, and a review of their last fifty customer surveys. Once inside, they face annual financial and safety audits plus random job-site inspections to confirm material specs and permit compliance. The Alliance also runs a public directory and a 24-hour hotline so anyone can confirm a badge or report concerns within minutes. For Cittrix Roofing, that extra layer of accountability is welcome—proof that our promises hold up under outside scrutiny.

Why the RSRA Exists

Roofing and solar projects often cost as much as a new car, yet every storm season unlicensed “pop-up” crews roll in with promises they never intend to keep. Hidden change orders, unpermitted installs, and vanishing warranties leave homeowners footing the bill for fixes they never expected. The Roofing & Solar Reform Alliance (RSRA) draws a clear line between transparent professionals and profit-first opportunists. Members must post real license numbers, share line-item pricing before work begins, and back every warranty with third-party documentation. One validated complaint can trigger a formal review, and repeat violators lose their badge publicly, giving property owners an easy way to steer clear of bad actors.

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The Industry Problems We Refuse to Ignore

We’re on a Mission to Stop…

Predatory Sales Practices

Roofing & Solar contractors have earned a horrible reputation for overpromising, underlivering, and hiding expenses.

Shoddy Workmanship

Unlicensed installers, poor management, and rushed installs result in shoddy workmanship that’s often featured on the news.

Surprise Expenses

One of the most predatory practices of roofing and solar contractors is surprise expenses. They provide lowball estimates to earn your business, then surprise you with a bill you have no choice but to pay.

Poor Communication

No returned phone calls, no returned emails, unanswered texts. Communication has historically been the biggest breakdown for greedy or poorly managed contractors.

False Promises

Salesman get trained to tell you exactly what you want to hear, even if they can’t deliver. That’s why so many property owners have complained about false promises.

Misleading Advertising

Promises to save money, get huge discounts, or free upgrades are used as gimmicks to get you to call. In reality, the contractor has no intention of following through.

Workforce Exploitation

Workers not getting paid is a shocking and alarmingly common problem among contractors. This goes for all members of the workforce, from labor all the way up to management.

The Five Pillars Guding Every Cittrix Project

1. Buying Experience

Showing up late, estimates not being delivered on time, and horrible communication are the norm for many contractors. We’re committed to creating an easy, transparent, and educational buying experience.
2. Service Experience

Delays, surprise expenses, and awful communication are sadly what’s to be expected from typical contractors. We’re dedicated to delivering an amazing customer service experience.
3. Leadership

Who is in charge here? The finger seems to get pointed to someone else while many contractors fail to take responsibility. We take extreme ownership of ourselves and our teams.
4. Culture

1 star reviews, employees not getting paid, and high turnover plague the industry. We set out to create a culture that our customers and team members are proud to be part of.
5. Stewardship

Greed and corruption poison our industry. Many contractors are willing to do nearly anything to make an extra buck. We are acting as stewards of every property we serve, and the industry at large.